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Love by Lily Discount Code November 2026
Love by Lily is a Dutch brand of mum bags, play mats and nursery pieces, working to the motto 'Made for moms. Loved by kids'. UK customers order from the same shop at lovebylily.com: the United Kingdom is listed in the country selector, with prices in pounds sterling and an English version of the site. The free-delivery threshold advertised on the homepage is given in euros, so UK delivery costs and times are best checked at checkout. Returns can be made within 14 days, and the shop advertises free returns when you choose store credit.
Facts last checked: November 2026
Sources: creators, newsletters, shop websitesLast updated on 1 recently collected discount code
Current Love by Lily discount codes & offers (November 2026)
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How a Love by Lily discount code works
You enter a Love by Lily discount code at checkout on lovebylily.com. Because the UK, the Netherlands and Belgium all order through the same shop, the process works the same for you as for Dutch customers. Before you pay, check that the reduction shows in the total.
Discount codes are usually time-limited and do not always apply on top of items that are already reduced. Love by Lily has its own sale section and runs promotions around Black Friday while stocks last. Whether your code still applies there will show in the basket.
Besides codes, Love by Lily uses its newsletter and live shopping events on Instagram to announce new collections and limited editions. If you have your eye on a particular model, it is worth keeping an eye out for those announcements.
About Love by Lily
Love by Lily was founded in 2018 by Jessica, who as a mother was looking for baby products that looked beautiful but still worked in everyday life. It all started with a single soft play mat. In 2020 Christine joined as co-founder, bringing her marketing experience. The brand describes itself as 'a brand by mothers for mothers', with a small team working behind the scenes.
That one play mat has since grown into a full lifestyle collection. Mum bags take centre stage: the Travel Mom Bag as a large all-rounder, the Lily Daily as a cross between a changing bag and a work bag, the Lily Tote with elasticated inner pockets and a key ring, the new Cozy Tote in teddy fabric, the compact Lily Pocket to wear across the body and the Jacquard Edit as a more elegant option. There is also the Explorer children's backpack, organisers and other accessories.
For the home, Love by Lily sells play mats, children's rugs, wallpaper and books. The play mats have a non-slip underside and can be washed at 30 degrees. In its inspiration section the shop shows finished nursery looks, such as a neutral room, a girl's room and a boy's room.
In terms of design, the brand says it focuses on 'timeless shapes, thoughtful materials and sturdy construction', made for long use rather than short-lived trends. The play mats meet the EN 71 (CE) toy standard and are OEKO-TEX® certified. The children's rugs are hand-tufted and GoodWeave certified, which is intended to rule out child labour. Through its 'Share the Love' programme, Love by Lily donates products to mother-and-baby organisations and children's hospitals.
The shop serves many countries from one store: use the country selector to choose the United Kingdom and pounds, and switch the language to English. Besides Europe, Love by Lily also delivers to Canada, the US and Switzerland. The UK is outside the EU, so check the checkout summary for any import charges. The brand regularly hosts live shopping events on Instagram and announces new collections, live events and limited editions in its newsletter.
Why shop at Love by Lily?
- Bags for family life — Love by Lily's mum bags are designed around real everyday situations, from a day out with changing kit to the commute or a trip away. From the large Travel Mom Bag to the small Lily Pocket, there is a size for every occasion.
- One shop, prices in pounds — There is no separate UK store. Select the United Kingdom in the country selector and you see prices in GBP in the same shop that customers in the Netherlands and Belgium use.
- Tested materials — The play mats are tested to EN 71 (CE) and OEKO-TEX® certified, and the hand-tufted children's rugs carry the GoodWeave label. For products that babies and toddlers touch every day, that matters.
- Easy to care for — According to Love by Lily, the bags can be cleaned with a damp cloth and the play mats can go in the washing machine at 30 degrees. With toddlers around, that saves a lot of effort.
- Everything for the nursery in one place — With rugs, wallpaper, play mats and books, you can furnish a nursery in one consistent style. The inspiration pages show how the pieces work together.
Popular at Love by Lily right now
- Travel Mom Bag
- The Lily Daily changing bag
- The Cozy Tote in teddy fabric
- The Lily Pocket
- Jacquard Edit
- Explorer children's backpack
- Play mats
- Children's rugs and wallpaper
More money-saving tips for Love by Lily
- Select the UK before you check out — Choose the United Kingdom and pounds in the country selector before filling your basket. The checkout then shows the delivery cost and options that apply to a UK address.
- Check the delivery cost and any import charges — The free-delivery threshold on the homepage is stated in euros and the shop ships from the Netherlands. Check the UK delivery cost and any duties or taxes in the checkout summary before you pay.
- Store credit instead of a refund — The shop advertises free returns when you choose store credit. If you would rather have your money back, check the current return costs for a UK return in the returns portal.
- Keep the 14-day window in mind — You have 14 days after receiving your order to send it back. Register the return through the returns portal and follow the instructions for your country.
- Catch the sale and Black Friday — The sale section and Black Friday bring reduced models while stocks last. Popular colours go quickly, so it is best to be early.
Frequently asked questions about Love by Lily discount codes
Does Love by Lily deliver to the UK?
Yes. The United Kingdom is listed in the country selector on lovebylily.com, with prices in pounds and an English version of the site. You order from the same shop as customers in the Netherlands.
How much is delivery to the UK?
The shop does not list UK delivery costs on its homepage; the free-delivery threshold there is given in euros. Enter your UK address at checkout to see the delivery cost, delivery time and any import charges.
How do returns work?
You have 14 days after receipt. Register the return in the returns portal and follow the instructions. The shop advertises free returns when you choose store credit; for a refund, check the return costs that apply to the UK.
How quickly do I get my money back?
According to Love by Lily, store credit is made available as soon as the return is sent. A refund to your account is processed within five working days of the goods arriving.
How do I use a Love by Lily discount code?
Add your items to the basket and enter the code at checkout. Check that the discount appears before you pay. Sale items may come with their own terms.
How do I clean the bags and play mats?
Clean the bags with a damp cloth. The play mats can be washed at 30 degrees. Full instructions are on the 'Warranty and care' page.
Are the play mats tested?
Yes. According to Love by Lily, the play mats meet the EN 71 (CE) standard and are OEKO-TEX® certified. The children's rugs are GoodWeave certified.
Who is behind Love by Lily?
Love by Lily was founded in the Netherlands in 2018 by Jessica, and Christine joined as co-founder in 2020. It sees itself as a brand by mothers for mothers.
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About this page
The offers on this page are compiled by Diski. Among other sources, we collect discount codes from influencer posts, show when we last spotted each code, and take a code offline if we have not seen it again for 90 days. Questions or tips? Get in touch.
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Diski · last updated on 6 November 2026